Project Description

DEX Systems, the software arm of DEX, needed a completely revamped trade show experience for the Oracle OpenWorld trade show in San Francisco. As the Director of Marketing and Design, I was tasked with developing the look and feel of the booth alongside all complimentary graphics and marketing materials from the website, to kiosks, video and hard copy data sheets for the show. The final results tied together the company’s brand with a 20’ x 20’ trade show booth dressed to impress the biggest software giants. The booth was not only pretty but functional. The booth was split into three divisions: Presentations, data, and marketing. The ultimate goal of attending the show and the booth was to feature our software side by side with DEX Systems Partner and customer Cisco Systems.