Project Description

We were approached by PG Key, the manufacturer of the Safe Key, to design and develop the packaging for the product. According to the design spec, not only did the product need to “Pop off the shelf” but also reflect a feeling of urgency, ease of use, family, and safety.

They “Key” is a USB dongle that is placed in the USB port of the computer and so we decided to mimic the traditional sense of a key in a keyhole which is a major theme carried throughout the highlighted points on the packaging. Product messaging was developed by the marketing firm and I handled all aspects of photography, product design, communications and final production.