Project Description

The YoGen Power Pull product was the first hardware product I worked on that required a clamshell package design within the product packaging. The packaging dimensions and box type were already sourced and I was provided with the dyeline for the project. In this scenario, I was strictly the creative talent on the project, providing the overall design for the packaging. The marketing firm contracted by the company pushed all content communications thru me and all design comps were pushed to the client. The workflow was very effective in producing quality packaging and messaging in a condensed time frame.