Project Description

Stepping outside of my comfort zone with IT and corporate related branding, I took on the challenge of designing a logo for a dentist’s office specializing in kid’s orthodontics. Design direction provided by the client was minimal other than the logo should be “playful” and relate to kids. After a few design comps, the client fell in love with the color scheme, a pastel calm theme, and branding that incorporate “playfulness” with the tooth brush doubling as a checkbox which kids relate to from a very young age when a task has been completed. I worked directly with the client on this project as designer and design adviser.