Project Description

NCH software confronted Marketing Engineers and Stand Alone Design with a design challenge to assist them in the re-branding of their packaging. With a mild design brief in hand we transformed their brand identity and established a design style that defines their software in the A/V retail space.

I acted as the creative director and designer on the project and developed the initial packaging mock-ups for the external packaging and CD. All client communications on the design side of the project were handled through me alongside coordination with various external vendors and contractors necessary for production. Ultimately the product packaging was finalized and brought up to date to compete on the audio video shelf.

Once the NCH Audio Essentials packaging and design was complete we were contracted for the next product in their software lineup that needed a brand refresh – NCH Express Invoice.