Project Description
One Voice Communications’ Voice Tunes software was one of the first “Voice Activated” add-on components to iTunes in the Pre-Siri era. The client had a vision for the design of the packaging already in mind. It was my objective to translate the client’s vision that would mesh the clean design apple to the pre-existing brand of the One Voice product line.
I worked closely with the CEO and VP of Sales on this project and acted as both the design and marketing arms for product design and development. All creative, messaging and content creation was put in my court to make ready for final review by the CEO.
Prior to the products completion, two more product packaging and branding projects were added to the drawing board. One Voice – Media Communicator Software for the XBOX and Say2Play voice activation for the PC targeting the gaming market.
All products were pushed into the technology market through Ingram Micro and Navarre to retailers such as Fry’s Electronics and BestBuy.